Design, development, and launch from scratch of an e-commerce store specialized in selling flags from every country in the world, autonomous communities, cities, custom and advertising flags, as well as flagpoles and accessories. The project began in 2010 with a fully custom-built solution using a proprietary framework, without relying on prebuilt platforms like WooCommerce or PrestaShop, allowing full control over performance, architecture, and business scalability.
The platform currently manages a catalog of over 9,000 different designs, ships internationally — Spain, Europe, the U.S., and Canada — and holds an average rating of 4.40 out of 5 based on thousands of real customer reviews. It is certified under the Confianza Online trust seal.
Multilingual and multi-domain architecture. The store operates in five languages — Spanish, English, French, Portuguese, and Italian — each served from its own independent domain to maximize SEO performance in each market. All of this runs on a single codebase and a centralized CMS, enabling management of the catalog, orders, content, and translations from a single panel without duplicating infrastructure. This architecture was designed from the outset to scale efficiently into new markets by adding languages and domains without increasing maintenance costs.
Custom CMS. A complete administration panel was developed so the client could independently manage all store content: product catalog, categories, pricing, stock, images, reviews, and orders, without requiring technical intervention in day-to-day operations.
Payment gateway. Secure payment integration via credit card through Redsys (virtual POS) and PayPal, ensuring a smooth and secure checkout experience with SSL certification.
Growth hacking and automation. A growth hacking strategy was designed and implemented to scale the catalog massively by automating the creation of new product pages — combining different designs, formats, sizes, and finishes — exponentially increasing indexable pages and organic entry points across all languages simultaneously.
SEO and marketing. Comprehensive work across all areas of search engine optimization: technical SEO (URL architecture, internal linking, loading speed, structured data, hreflang tags for proper multilingual indexing), on-page SEO (optimization of product pages, categories, and editorial blog content), and digital marketing strategy including Google Ads campaigns, social media presence, and email marketing.